EOS Fitness is actively collaborating with Girls Gone Strong (GGS) to improve women’s fitness experiences at its gyms, focusing on specialized training for coaches and a more inclusive environment. This isn’t just about adding equipment or classes; it’s about fundamentally changing how women are coached, especially during critical life stages like pregnancy, postpartum recovery, and menopause.
Leadership Commitment Drives Change
The partnership began with EOS Fitness leadership enrolling in GGS certifications. This move ensured that decision-makers understood the unique physiological and psychological needs of female clients. Following this, the company offered exclusive certification access to its trainers, rapidly increasing the number of GGS-certified professionals within EOS facilities.
Beyond Basic Training: A Science-Backed Approach
GGS is known for its evidence-based methods tailored to women’s health. EOS trainers are now equipped to handle conditions and life stages often overlooked in mainstream fitness, such as postpartum recovery and hormonal shifts during perimenopause. This ensures that female members receive appropriate and safe guidance.
Long-Term Growth and Expansion
EOS and GGS are discussing additional ways to scale this initiative:
- Expanding certification access further.
- Hosting live education events for coaches.
- Raising the overall standard for women-focused fitness training.
This collaboration signals EOS’s commitment to concrete action, rather than superficial marketing. By investing in coach education, EOS is positioning itself as a leader in providing informed, welcoming spaces for women of all ages and fitness levels.
The partnership between EOS Fitness and Girls Gone Strong isn’t just about providing services; it’s about creating a fundamental shift in how gyms approach women’s wellness, prioritizing expertise and inclusivity over generic training programs.
