A growing trend suggests people, particularly younger generations, are shifting away from alcohol-centered social activities toward fitness-based gatherings. New data shows a decline in alcohol consumption among American adults, with only 54% reporting they drink – the lowest percentage since polling began. This shift isn’t just about health; it’s about how people connect.
The Pandemic’s Role in Social Evolution
The COVID-19 pandemic accelerated this change. With traditional social options limited, outdoor fitness activities became the norm. This led to a surge in at-home fitness equipment and apps, but the real long-term impact is the rise of community-based fitness, such as Hyrox competitions and run clubs. People are actively seeking connection through movement, not just through bars or parties.
Why ‘Daylife’ Is Gaining Traction
The term “daylife,” coined by fitness app Sweatpals, encapsulates this trend: daytime social outings centered around alcohol-free fitness. Sweatpals co-founder Salar Shahini explains that it’s “using wellness…as a way to meet, as a way to get entertainment and to socialize, versus relying on alcohol.” This isn’t about eliminating social interaction; it’s about changing its foundation.
Younger generations – millennials and Gen Z – are leading this change. They drink less than older cohorts and are more inclined to prioritize health and well-being. This isn’t just a lifestyle preference; it’s a response to the documented health risks of alcohol, which include increased cancer and dementia risk, as well as negative mental health effects.
The Mental Health Factor
Licensed counselor Kathryn Cross notes that people are avoiding alcohol due to its impact on mental well-being. Alcohol can exacerbate negative emotions, while fitness-based activities provide a healthier outlet. Exercise releases endorphins, reducing anxiety and depression. This shift is driven by a desire to feel good, both physically and mentally.
Building Connections Through Shared Activity
Fitness-based social gatherings offer a natural connection point. Participants already share common interests (exercise, wellness, etc.) and often live in the same area. This makes building friendships easier than in traditional alcohol-fueled settings. Shared physical challenges foster camaraderie.
The broader context is vital: The U.S. faces an epidemic of isolation and loneliness. Fitness communities provide a solution by offering a built-in baseline for interaction.
How to Join the Movement
If you’re interested in trying “daylife,” start by joining local fitness classes or run clubs. Consistency is key: attend the same classes weekly to build familiarity. Local Facebook groups and gyms can provide leads on Pilates groups and other activities. Don’t overthink it. You already have something in common with those around you. Everyone is seeking connection, and fitness provides a natural platform for it.
The rise of ‘daylife’ is more than a trend; it’s a reflection of changing priorities. People are seeking authentic connections, prioritizing health, and finding joy in movement. This shift signals a broader re-evaluation of how we socialize and build community.
