Cinnamon Toast Crunch has re-released its highly sought-after collaborative cereal with the popular Netflix series KPop Demon Hunters. The limited-edition run, featuring HUNTR/X and Saja Boys branding, initially sold out quickly, but a new restock is now available for purchase.
What’s Being Offered?
The cereal is sold in two-box sets for $20, exclusively through Cinnamon Toast Crunch’s website and TikTok Shop. Each box contains the classic Cinnamon Toast Crunch flavor, but with a unique twist.
Flavor Profiles Tied to the Groups
The collaboration features distinct flavor profiles inspired by each KPop group:
- HUNTR/X: Described as a “bright, bold” flavor with a “golden surprise,” mirroring the group’s high-energy stage presence.
- Saja Boys: Marketed as “dramatic, slick, and unapologetically bold,” with an “unexpected mystery bite.”
Why This Matters
The rapid sell-out and subsequent resale markups—with prices exceeding double the retail value—highlight the strong demand fueled by the crossover appeal between food brands and entertainment franchises. This trend reflects a broader strategy among companies to leverage popular culture for product promotion, driving hype and exclusivity.
Where to Buy
The cereal is available only through Cinnamon Toast Crunch’s official website and TikTok Shop. Given the initial sell-out, fans are advised to purchase immediately to avoid missing out.
The collaboration represents a growing trend of brands tapping into pop culture phenomena to engage audiences, proving that limited-edition crossovers can generate significant consumer interest and resale value.
